case studies

Flamingo Car Wash

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Locations

Ontario

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Industry

Car Wash

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Services Provided

Wayfinding & Signage Standards, Parking Lot & Building Signage, Permitting (variances and city processes)

What JD Delivered

JD handled the wayfinding, parking lot, and main building signage across multiple Flamingo Car Wash locations, starting with the brand’s first Canadian site. From that first location and the ones that followed, JD developed the signage standards so they stayed compatible with the marketing team’s vision, while also handling variances and lengthy city permit processes.

Rollout Scope

Multiple locations, beginning with the brand’s first Canadian site and continuing through subsequent openings.

Challenge Solved

Flamingo was creating a disco-type nighttime lighting concept for the interior, so all of JD’s signage lighting temperatures had to match, and the brightness and vibrancy of the signage concepts had to align with that interior lighting concept. JD developed signage standards that stayed compatible with the marketing team’s vision while clearing variances and lengthy city permit processes.

Outcome / Result

From its first Canadian location through subsequent openings, Flamingo leaned on JD to develop the signage standards in a way that stayed compatible with the marketing team’s vision.