case studies
Toys R Us
Locations
Canada-wide
Industry
Retail
Services Provided
Signage, Painting, Project Management
What JD Delivered
JD assisted Toys R Us with the rebranding of locations that had old branding in place. The work went past core signage: JD added subsequent signage that let the retailer promote two store-in-store concepts, Wonder Lab and HMV, inside its locations. Toys R Us leaned on JD not just as its signage company, but also as its painting and project management company.
Rollout Scope
Rebranding of Toys R Us locations that had old branding in place, plus added signage to promote two store-in-store concepts, Wonder Lab and HMV, inside the retailer’s locations. (Transcript gives no location count or geographic scope.)
Challenge Solved
The engagement spanned more than a single scope: JD assisted with bringing a new Toys R Us image to stores that carried old branding while also adding signage to promote two store-in-store concepts, Wonder Lab and HMV, inside the retailer’s locations. Toys R Us leaned on JD not just as the signage company, but also as its painting and project management company.
Outcome / Result
Toys R Us leaned on JD across rebranding and in-store concept work, not just as its signage company but also as its painting and project management company.
