case studies
Adidas
Locations
Canada-wide
Industry
Retail
Services Provided
Research & Development, Project Management, Installation
What JD Delivered
JD ran a multi-location rebranding program for Adidas, taking the old logo off stores and installing the new three-stripe logo across 20 locations over a two-year span. The most recent project was the Robson Street flagship in Vancouver, a heritage building previously occupied by another clothing brand. For the white Adidas logo, JD ran the R&D to even out the hot spots.
Rollout Scope
About 20 locations rebranded over a two-year span, including the Robson Street flagship in Vancouver.
Challenge Solved
Mall interior locations carry their own logistics, and JD handled the project management of coordinating with the malls and dealing with the property managers. Adidas also leaned on JD for the R&D to even out the hot spots on the white Adidas logo. The most recent project, the Robson Street flagship, involved converting an old heritage building that previously contained another clothing brand.
Outcome / Result
A multi-year rebranding partner, JD managed 20 Adidas locations over a two-year span, rebranding stores from the old logo to the new three-stripe logo, including the Robson Street flagship in Vancouver.
More Retail Case Studies
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur excepteur sint occaecat.
