case studies
New Balance
Locations
Canada-wide
Industry
Retail
Services Provided
Design & Research/Development
What JD Delivered
JD runs New Balance’s in-mall store signage program, taking the old logo off their stores one by one and replacing them with the brand’s new sharp white New Balance logo. The work runs past logo swaps: New Balance has also trusted JD with developing new signage features like front-of-store wall cladding and other items that give the stores visibility from more than just right in front of the store in the mall.
Rollout Scope
A store-by-store rollout across New Balance’s stores, which are typically inside malls and in higher-value retail environments. JD takes each store on one by one as logos are replaced and new signage features are added.
Challenge Solved
JD does a lot of R&D for New Balance to match the landlord’s requirements for each sub-property it works on while also aligning with the brand standards set out of the US. JD reconciles the two on each project.
Outcome / Result
New Balance trusts JD not only to replace its logo store by store but to develop new signage features like front-of-store wall cladding.
