case studies
RONA
Locations
Canada-wide
Industry
Retail
Services Provided
Project Delivery & Rollouts, Service & Maintenance
What JD Delivered
JD manages Rona’s conversion signage programs across multiple banners: home and garden conversions, Lowe’s-to-Rona Plus conversions, and the Quebec brands Reno-Depot and Entrepreneur converting to Rona Plus. Rona hands over the locations and trusts JD to know the brand well enough to take the brand standards and rebrand each location to align with the branding Rona provides. JD also handles service work, repairing damaged signage and addressing sign outages as Rona sends over the requests.
Rollout Scope
A multi-banner conversion program covering Rona’s home and garden conversions, Lowe’s-to-Rona Plus conversions, and the Reno-Depot and Entrepreneur banners converting to Rona Plus. Service work runs alongside the conversions, handling signage that gets damaged and sign outages as requests come in.
Challenge Solved
Rona views JD as an extension of its construction team. It gives JD the locations and trusts that JD understands the brand well enough to take the brand standards and rebrand each location to align with the branding Rona provides, including converting the Lowe’s, Reno-Depot, and Entrepreneur banners onto the Rona Plus identity. For service work, Rona simply sends over the requests and trusts JD to get the signage repaired.
Outcome / Result
One of JD’s biggest accounts. Rona views JD as an extension of its construction team, handing over locations and trusting JD to hold the brand standards across its conversion programs, and leaning on JD heavily for service work as well.
