case studies
Mr. Lube
Locations
Canada-wide
Industry
Auto Services
Services Provided
Project Management, Electrical & Site Work
What JD Delivered
JD managed Mr Lube’s coast-to-coast rebranding, acting as the project management firm for the program rather than a signage supplier alone. JD took the architect’s rebranding vision and managed the process of applying those brand standards across each location one by one, surveying the sites and using its own expertise to figure out how to apply the standards. Beyond the signage, JD managed the building repairs, painting, and extensive electrical work that readied the locations, coordinating the various trades involved in the upgrade.
Rollout Scope
Over 100 locations across Canada, completed one location at a time as part of a coast-to-coast rebranding program.
Challenge Solved
The rebrand was a full store upgrade, not a signage swap. JD translated the architect’s vision into the realities of each building, surveying the sites and using its expertise to figure out how to apply the brand standards location by location. At the same time, JD managed the building repairs, painting, and extensive electrical work involved in getting these locations ready for new signage.
Outcome / Result
Mr Lube didn’t use JD as a signage company alone on its rebranding; it used JD as a project management firm to coordinate all of the various trades involved in getting its stores upgraded. We called ourselves the “mini-GC”.
